A recent study shows that 56% of Gen Z favors skills-based education. Enter airbndegree —an innovative education model tailored for Gen Z, on a mission to reshape post-secondary learning. We’ll offer culturally-immersive, hands-on experiences across subjects, and harness the power of Airbnb’s platform and pool of local experts. Airbnb is no longer just for vacations and experiences, but a platform for experiential learning. With airbndegree the world is your classroom.
Airbnb app user experience
Showing up where it counts
To educate high schoolers on the possibilities of learning with airbndegree, Airbnb will send out direct mailers with passport holders and show up at college fairs with our own booth.
A front-row seat to the world
Posters placed in high-traffic areas like transit stops, that Gen Z is passing by throughout their week on their way to school, a friend’s house, or other after-school activities. And of course we’ll be on TikTok, the favored social media of Gen Z.
Paid ads showing off the LinkedIn “add to profile” feature for the official airbndegree badges, directly illustrating how airbndegree courses have an impact on your hiring qualifications.
More than a photo op
Making headlines
Art Director: Jessica Tenenbaum
Copywriters: Claudia Wasielewska & Olivia Eldert
BACK TO TOP
